B2B Digital Marketing

B2B Digital Marketing

B2B Digital Marketing, Learn about B2B Digital Marketing with Pernille Andersen, co-owner at www.feedsfloor.com and lecturer at Cphbusiness.

Recorded at Cphbusiness Nørrebro, March 13, 2013.

3:14 About FeedsFloor
4:26 About Pernille Andersen
6:40 Dell case
10:37 Agenda
11:58 Executives vs. hipsters
13:51 Silos
16:58 Agile organizations
18:27 Companies’ approach to digital
25:21 Managing digital internationally
32:34 Content marketing model
34:17 Kill the campaigns
36:19 Buyer personas
45:03 Content marketing defined
48:07 Context marketing defined
49:38 Content mission statement
52:01 Content implementation
55:07 Lead generation
59:59 Brand building
1:05:47 Thought leadership
1:08:47 Shareable content
1:10:08 Channel strategy
1:11:47 Difference of B2B and B2C, ,

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