McKinsey: How The Digital Age is Disrupting the Marketing Framework

McKinsey: How The Digital Age is Disrupting the Marketing Framework

McKinsey: How The Digital Age is Disrupting the Marketing Framework, David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes., ,

Leave a Reply

Your email address will not be published. Required fields are marked *